Glossary

Glossary is usually defined as an alphabetical list of technical terms in some specialized field of knowledge. This knowledge base glossary provides a collection of knowledge base documents that define many technical terms. These terms are arranged alphabetically, but you can quickly jump to a specific term by selecting its first letter from the index of the knowledge base glossary below.

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4 Glossary Terms Found
Body Copy
The main part of text in your design or publication – the written website content, the book contents, even this type you’re reading right now, it’s all body copy.
Brand
A collection of concepts, ideas, and emotions that encapsulate your company’s values and ethos. A brand is a mix of all the fine conceptual details that make up the company, from the content the brand promotes, the way employees talk, the words used, the values upheld, etc.
Brand Identity
The visualization of your brand (see definition above) in a way that represents the values, content and ethos of the company. This can include things like a logo, business cards, letterheads, uniforms, packaging design, etc.
Brandmark
A type of logo design where a symbol is used in place of the company name, i.e. the Apple logo. Brandmarks are commonly accompanied by a logotype, but not always.